Creative production / culture / commerce
I lead cultural projects that move from idea to room to impact: strategy, talent, partnerships, production, guest experience, creator commerce and delivery across fashion, beauty, music and lifestyle.
Selected Work Index
Archive Annex Index
01 / Selected Work
A floating basketball court on the Thames that turned a spirits partnership into a city-wide cultural moment.
Kingdom Collective developed the concept, with Hue & Cry leading production design and execution. I came in as project producer across the cultural layer: London communities, team casting, presenters, VIPs, influencer arrivals and talent logistics.
I identified and pitched London cultural communities, curated the teams, handled talent fees and VIP coordination, built the influencer list, supported arrivals and managed the AJ Tracey performance details. The project later won at The Drum Awards.
Community teams, music talent, presenters, VIPs, media, live-stream and a floating court all had to feel like one credible London moment — not separate brand assets. My job was to make the cultural layer real, specific and operationally watertight.
02 / Selected Work
A flagship creator-commerce gala that transformed LTK into a premium cultural moment.
Shift market perception of LTK in the UK through a premium event that could deepen brand relationships, celebrate creators and generate visible cultural heat beyond the platform itself.
I led end-to-end strategy and production across brand rooms, red carpet, talent flow, guest experience, stakeholder management, live shopping touchpoints and post-event reporting.
The gala worked because it gave LTK a physical world: creator recognition, premium brand rooms, pressable red-carpet energy, commerce storytelling and a room that made the platform feel like a cultural authority.
03 / Selected Work
A convenience store by day, a raucous house party by night — built to launch Captain Morgan x Pepsi Max RTD cans through culture.
Launch the Captain Morgan × Pepsi Max RTD by reframing the classic corner-shop run as a gateway into a house party — a culture-first experience rooted in convenience, nightlife and youth social rituals.
Freelance project manager for Raptor, managing delivery across vendors, production details, guest flow and on-site coordination. The campaign extended beyond the venue through 15,000 cans distributed via local convenience stores within a mile of the pop-up.
By day, a stocked convenience store with personalisation, merch and sampling. By night, a secret fridge door opened into a full house-party build: living room, bathroom selfie moments and a kitchen DJ booth powered by underground UK music partners.
04 / Selected Work
A high-energy Paris album launch built around VIP heat, sponsor integration and nightlife credibility.
Build a Paris launch moment that felt equal parts album celebration, VIP cultural room and brand partner experience — high-touch enough for talent, but energetic enough to travel socially.
I was project director across the full launch ecosystem: venue, PR partner, Hennessy sponsorship, VIP experience, DJs, florals, guest journey, on-site delivery and stakeholder management.
The launch delivered $3.9M earned media value and sat exactly where I like to work: music, fashion, nightlife and brand experience meeting in one room, with enough cultural credibility to travel beyond the guestlist.
05 / Selected Work
A repeatable premium showroom model that has become stronger with every edition.
A content-first showroom experience across fashion, beauty and lifestyle, designed to drive brand immersion, creator connection and post-event commerce momentum.
I led project management across all teams, stakeholders, brand partners, production, creator journey, internal comms and reporting. The third edition delivered 920 LTK posts, 440 social posts and 2,803 orders in the four weeks after the event.
Across three editions, LTK Studio evolved into a repeatable premium showroom format: curated creator casting, brand immersion, social-first product discovery, gifting and measurable post-event commerce performance.
06 / Selected Work
A free travel scheme that helped young people access festivals, nightlife and culture during a cost-of-living summer.
Kingdom Collective shaped the purpose-led Aitch-S2 concept: a free travel scheme helping 18–25s access festivals, nightlife and culture during a cost-of-living summer.
I came in as freelance project manager to expand the direction into a live cultural campaign and launch moment, producing the event across vendors, influencers, guest flow, creative direction and on-site details.
The campaign connected talent management, event production, influencer attendance and social assets into one 360 launch. 150 influencers attended the event, driving the wider editorial and digital momentum.
07 / Selected Work
Not every event needs hard metrics to prove impact. Some rooms prove it instantly.
A London music and culture night hosted by Tiffany Calver with YouTube: build a room that felt credible, high-energy and genuinely desirable to the people brands usually struggle to reach.
I supported project delivery across guest experience, VIP energy, production details and the cultural shape of the room, helping land an event that felt instantly bigger than the brief.
500+ guests, 10+ press stories and a guestlist that included Drake, Amelia Dimz, Maya Jama, Iris Law and D-Double. No single metric captures that kind of heat, but the room did.
08 / Founder Project
The project I am proudest of: a creative residency built from the ground up around slowness, culture, connection and care.
A small-group creative residency in Essaouira designed around slowness, cultural immersion, creative reset and meaningful connection — not tourism, not retreat cliché, but a considered experience with local texture.
Co-founder, head of marketing and experience. I lead the full guest journey, programming, social, email marketing, CRM, partnerships, content, sales and on-site hosting with Jack.
Built with local partners — jewellery artist, horse-riding company, yoga studio, Casa Table artist, riad owner and spice master — with four editions now run, 26 guests hosted and a private brand collab confirmed for 2027.
Other projects
A compact index of additional work across luxury fashion, platform activations, social-only campaigns, creator trips, brand marketing and culture-led production — proof that the same end-to-end skillset travels across formats.
EYC · influencer day-to-night
Visit to The Creative Spot by British Fashion Council at Bicester Village, lunch, then evening dinner in London. Freelance event project manager at EYC across a premium influencer and partnership-led day-to-night format.
Integrated campaign
Multi-layered LFW concept: creator news briefing lunch, branded LTK newspaper, social rollout, roaming presenter content and street activation. Positioned creators as the fashion news and the writers of the story.
Paris · party production
Sold-out Paris Fashion Week party with HEAT, Cîroc and major fashion/music attendance. Project manager across production, guest experience, DJs and delivery.
Social campaign · on-site production
Social-only presence at Paris Fashion Week: coordinated trip, photo/video team, internal stakeholders, creator discovery and on-site management, including adapting the plan after Eurostar disruption.
U-DOX · London · 2025
Project manager on the lead-up for House of Havaianas at Ely’s Yard, Old Truman Brewery: three-day Brazilian-energy customisation, music and refreshments pop-up.
LTK · creator brand trip
Senior Events Manager, International. End-to-end creator brand trip in Mykonos: 10 attendees, 164 social posts, 4.6M attendee reach, $34.7K GMV (+9.6% PoP / MoM equivalent) and 197 orders (+89.4% PoP).
LTK · Cologne Germany
Senior Events Manager, International. Interactive Cologne event for top DE creators with multiple touchpoints: $914.6K+ attributed GMV 4 weeks post-event, 6,642 orders, 4.7M creator reach and 481 total posts.
Brand & marketing consultant
Built integrated brand, events and comms strategy for an emerging beauty brand, including positioning, social direction, photoshoots, stockist outreach and experiential activations. Delivered 35M reach.
Creator brand · platform activation
Platform activation for Victoria Magrath’s brand ByFrow: intimate creator event and commercial creator-commerce moment around a major known creator founder.
Milan Fashion Week · creator reception
Rooftop reception during Milan Fashion Week with Zara. 22/25 attended despite adverse weather; $94,375.82 event GMV · +525.39% MoM and +158.71% orders uplift from attendee creators.
Creator content trip
Content trip media added as an archive project. Full role, location, year and metrics can be refined once the final project details are confirmed.
Available for
Culture-led events, creator campaigns and brand experiences across the UK, Europe and Morocco.
UK · Europe · Morocco
cecilia.pda@gmail.comAbout
I work where cultural taste meets operational delivery: the messy middle between strategy, talent, production, partnerships, creators, clients, budgets, timelines and the room actually feeling right.